1. Review the SF Zoo website to find at least 3 important pages that you believe will benefit the most from a visual makeover
  2. Define a new design language for the zoo’s websit
  3. Apply the new design language to the pages you previously identified
  4. Test the new design against the current design (UsabilityHub recommended)
  5. Create a short case study that highlights your design decisions and impact
  6. Submit your entry by 11:59pm Pacific Time Sunday, Jan 31, 2021.

<aside> 🙋🏻‍♀️ Role in this project: Sole UX Designer-Lingxi


5 mins read

This file including Figma prototype link may lead the loading process a little bit slow. Thanks for your patience.

<aside> 🔨 Tools: Figma, Usabilityhub


<aside> 🌟 Method: Comparative research, brainstorming, Usability testing, A/B testing


The Problem:

There're many different pages on the SF zoo website, but I chose three pages for this redesign project 1) zoo landing page, 2) reserve ticket 3) learning page. For the reasons:


To understand what problem the zoo website currently has and how to improve those issues in the next step, I took a screenshot for three pages I want to design.

These problems I found from current website: